Google Unveils Next-Gen AI Video Tools to Empower MENA Creators

In a major boost to digital content innovation across the Middle East and North Africa (MENA) region, Google has officially launched a suite of AI-powered video tools aimed at transforming how creators, brands, and businesses produce and edit video content.

The expansion signals Google’s growing focus on supporting emerging creators and marketers in MENA with tools that bring speed, creativity, and automation to the forefront of content development. The new suite combines generative AI, machine learning, and cloud-based computing to simplify complex video workflows.

Google’s AI Tools: Redefining Video Creation in MEN

The tools are part of Google’s broader mission to democratize creative technology, making high-quality video content creation accessible to everyone—from individual influencers to enterprise-level marketers.

Here are 5 powerful Google AI video tools now accessible in the MENA region:

• VideoFX – An experimental AI-powered tool that generates videos from text prompts using DeepMind’s Gemini model.
  
  Visit VideoFX: Explore VideoFX

• YouTube Create – A mobile app for Android users that simplifies video editing with auto-captions, transitions, and royalty-free music.
  
  Visit YouTube Create: Try YouTube Create

• Imagen Video – Google’s advanced AI model that turns written descriptions into high-definition video clips.
  
  Visit Imagen Video: Learn about Imagen Video

• Google Cloud Video Intelligence API – Offers AI-powered insights like object detection, scene analysis, and transcription for video files.
  
  Visit Google Cloud: Access the API

• YouTube AI Music Generator (Dream Track) – Currently in testing, this feature uses AI to generate music for YouTube Shorts with the likeness of popular artists.
  
  Visit YouTube AI Music Generator: Read about Dream Track

By introducing these tools, Google aims to bridge the gap between technical complexity and creative expression. The company has also partnered with regional creators and agencies to drive awareness and training on how to effectively use AI for storytelling.

The initiative is expected to empower a new generation of content creators across MENA to push creative boundaries, reduce production time, and compete on global platforms like YouTube and TikTok.

As the MENA creator economy continues to expand, Google’s AI tools could prove to be game-changing, setting a new benchmark for innovation in digital video content.