Top 10 Most Popular Instagram Accounts in 2025

In 2025, Instagram will continue to dominate the social media scene, affecting billions of people and initiating global phenomena. As we look at the Most Popular Instagram Accounts, we will learn about the digital titans who have mastered engagement, branding and social importance.

1. Cristiano Ronaldo (@cristiano)

With over 650 million followers, Cristiano Ronaldo remains the undisputed king of Instagram. His feed is a compelling mix of professional highlights, family moments, luxury lifestyle glimpses, and brand endorsements. As a global icon in football and beyond, Ronaldo’s posts consistently break engagement records, making him a powerhouse in the most popular Instagram accounts lineup.

2. Lionel Messi (@leomessi)

Trailing closely behind, Lionel Messi has secured his spot with over 580 million followers. After a monumental transfer and a continued stream of historic performances, Messi’s humble, family-centric, and football-dedicated content resonates deeply with fans around the world, enhancing his presence among the most popular Instagram accounts globally.

3. Selena Gomez (@selenagomez)

As one of the few celebrities seamlessly balancing music, acting, and business ventures like Rare Beauty, Selena Gomez boasts more than 580 million followers. Her authenticity, mental health advocacy, and regular, relatable posts have kept her relevant and influential, making her a mainstay among the most popular Instagram accounts of 2025.

4. Kylie Jenner (@kyliejenner)

A definitive mogul in beauty and fashion, Kylie Jenner commands attention with her brand-centric content and personal life updates. With over 570 million followers, Kylie leverages Instagram as a platform to amplify her business ventures while maintaining her position among the most popular Instagram accounts.

5. Dwayne “The Rock” Johnson (@therock)

The multi-talented actor, entrepreneur, and former wrestler Dwayne Johnson continues to charm Instagram with motivational posts, behind-the-scenes glimpses, fitness inspiration, and family moments. Sitting at around 500 million followers, The Rock’s authentic and uplifting persona places him firmly among the most popular Instagram accounts today.

6. Ariana Grande (@arianagrande)

Global pop sensation Ariana Grande is an Instagram favorite, blending music announcements, behind-the-scenes content, and personal moments with her signature aesthetic. Her following, exceeding 480 million, proves her timeless appeal and solidifies her spot among the most popular Instagram accounts.

7. Kim Kardashian (@kimkardashian)

Never far from the spotlight, Kim Kardashian’s Instagram presence remains formidable, with over 470 million followers. Through promoting her fashion lines, beauty ventures, and glimpses into her personal evolution, Kim continues to redefine what it means to influence on Instagram, maintaining her place among the most popular Instagram accounts of 2025.

8. Neymar Jr. (@neymarjr)

Renowned Brazilian footballer Neymar Jr. captivates millions with updates from his professional life, off-pitch adventures, and collaborations. His Instagram, which crosses 400 million followers, remains a dynamic blend of charisma and athletic excellence, ensuring his ranking among the most popular Instagram accounts.

9. Taylor Swift (@taylorswift)

After a groundbreaking year filled with record-breaking tours and album drops, Taylor Swift has surged to over 390 million followers. Her Instagram strategy masterfully combines promotional teasers, personal anecdotes, and fan interactions, keeping her firmly within the most popular Instagram accounts.

10. Khloé Kardashian (@khloekardashian)

Rounding out the list is Khloé Kardashian, with more than 360 million followers. Known for her relatable posts, motivational content, and fitness transformations, Khloé’s candidness keeps her audience engaged and loyal, making her one of the most popular Instagram accounts.

What Makes These Instagram Accounts So Popular?

The success of these accounts lies in a blend of authenticity, consistent engagement, strategic brand alignment, and emotional connection with audiences. Each personality masterfully curates their content to create a narrative that resonates globally. Regular updates, high-quality visuals, personal transparency, and engagement through comments, stories, and lives contribute to building loyal communities around these influencers.

Trends Dominating Instagram in 2025

• Short-Form Video Content: Reels and short videos are critical for visibility and engagement.
• Authenticity Over Perfection: Audiences favor genuine content over polished, heavily edited posts.
• Direct-to-Consumer (DTC) Business Expansion: Celebrities leverage Instagram to launch and scale personal brands.
• Community Building: Strong focus on creating dedicated, engaged communities rather than just amassing followers.
• AI and Augmented Reality (AR): Innovations like AI filters and AR try-ons enhance user experience and interactivity.

How the “Most Popular Instagram Accounts” Impact Global Trends

These most popular Instagram accounts wield enormous influence across various industries:

• Fashion: Trends are often set by what these influencers wear or endorse.
• Music: Exclusive content teasers and music video previews create global anticipation.
• Beauty: Celebrity-backed beauty brands launch products that immediately sell out.
• Sports: Athletes not only promote their careers but also advocate for social causes, impacting millions.
• Entertainment: Movie and show promotions through celebrity accounts drive massive audience engagement.

Conclusion: The Powerhouses of Instagram in 2025

In 2025, the most popular Instagram accounts are not just about numbers; they are about influence, innovation, and intimate connections with massive audiences. These celebrities and athletes continue to redefine digital stardom, setting new benchmarks for success on social media. Whether through promoting global brands, raising awareness on critical issues, or simply sharing snippets of daily life, they remain at the forefront of the evolving Instagram universe.

Read Exclusive interview with Dr. Mihaela Ulieru, PRESIDENT IMPACT Institute